400 MILES OF MURALS
From San Antonio to Marfa
MARFA, TEXAS
HWY 90 MURAL PROJECT & JOHN CERNEY MURALS
400 Miles of Murals is a project, born in Uvalde, Texas, focused on assisting communities along US Highway 90, from San Antonio to Marfa, to procure John Cerney Murals.
Gallery
THE TEXAS COLLECTION
HOW WE DID IT
01.
Define the WHY
Why WE did it:
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To welcome visitors in a warm and unexpected way
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To highlight the history of our area
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To serve as a unique platform for content marketing and advertising
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To increase exposure to our area
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Economic Development
02.
Decide What or Who and Where
Who/What/Where:
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Notable or historic figures, significant to your area
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Can be person, place or thing
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Prominent spot in community, along 400-mile stretch of US Highway 90
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Use as a welcome from the east or west
03.
Determine Stakeholders
Stakeholders:
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Hotels, motels, Restaurants, shops
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City Sales Tax
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Hotel Motel Tax
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Chamber of Commerce, Visitor's Center
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Community as a whole
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Economic Development Organization
04.
Find Funding
Funding Resources:
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Hotel/Motel Occupancy Tax
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Donors
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Grants
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Fund Raising Events
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Economic Development Organization
05.
Present
Present the Project:
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Convention & Visitors Bureau
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City Council
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Commissioners Court
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Economic Development Organization
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Chamber of Commerce
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Potential Donors
